Have you ever been at a networking event, barely meet someone and then automatically get added to their newsletter or worse yet, have them start forwarding tons of emails to you? That’s part of their brand. What? Yep, your brand is who you be in the world.
One of my specialties is breaking things down, making them really simple… taking words like; niche, target market, and branding and reducing them down to what they really are. On the human level, what is your brand? A big part of it is who and how you’re being in the world, and how you treat people. Now let’s expand that into business, mixing humanity and business because without humans, there’s no business. Right.
In business is not just what we say but how we say it and how we do it. I did a ton of networking last week and consequently ended up added to a few newsletters… eight so far, that I wasn’t asked if I wanted to sign-up for.
What does that possibly tell me on a human to human level about that person and their business?
– Are they respectful of me – my choices, my time?
– Who’s agenda is the most important to them?
And, even without consciously being aware of it, might this attract a different type of person to their business?
Now, what if they’d sent me a quick email, said something personal, “I really enjoyed meeting you at the event the other day…I liked what you said about…”, told me the value and benefit of their newsletter, maybe sent me an example, and invited me to join? What would that show me?
– That they’re nice, respectful…someone I might like to do business with.
– That they want to help me… if it’s right for me.
- That they believe in their newsletter/product.
See the difference. Seth Godin wrote a book on this called “Permission Marketing”. (And.. by the way, if you want my newsletter, you will have to sign up. I won’t just add you… and it’s a great newsletter. If you’d like some inspiration and a little poke or prod to go for your dream and play big, sign up. Oh… and soon my e-workbook will be out too. It’s daily practices to help you stay focused and on track and performing optimally, giving you a greater chance for success.
Here’s another example:
When I was in coaching school, I did my first “30 second introduction”. I’d never done one before and I was so nervous. I started off and the first words outs of my mouth were not what I’d spent the whole evening before practicing. What did I do? Did I make a scene or get really frustrated? Did I get embarrassed and lose my way? What I did… I stepped to the side, stepped back in place, and started over.
What does that tell you about what it would be like working with me?
– I don’t get stuck on mistakes. We notice them and try again.
– I’m okay being human and give myself, and probably my clients, the opportunity to practice and grow.
– I’m respectful of my self and my perfectly imperfect humanity.
To give credit where credit is do. It was one of my instructors, Kathy Mallory, that pointed this out. She noted that how I handled that situation would show prospective clients as much as what I’d said about what it would be like to work with me. It’s obviously stuck in my mind, it’s also simple and true. And it’s something we might not be consciously aware of but when looking for a service provide, our gut notices those things.
We tell people what we’re like to work with not just by our business, our bio, we also do it by the choices we make one human to another.
John Maxwell was once asked to write a book on business ethics. His response, “There’s no such thing as business ethics – there’s only ethics.” And he goes on to talk about business based on the Golden Rule – do unto others. I think it’s so important to remember this in all we do in business.
Who do you want to be through your business? What’s your brand/statement to the world?
Here’s an interesting dilemma I have… Twitter. In some ways it sounds great for me to tweet, maybe send out little motivational messages now and then. I’m good at it, and it might be good for my clients. And… as a coach and the person that I am (who I am and want to be through my business and what impact I want to have on you) it doesn’t feel right to add another distraction to your life. I feel that it’s important for us all to have time to be present, to not be inundated with information, to be in touch with ourselves. I often turn my phone and computer off. So…right now my gut says no, and it’s fun to roll the idea and the implication around in my head. Will it hurt my business not to have it… or will not having it and expressing my values in that way be one more attraction to the type of clients I want to work with?
So, what about you, your brand, your business… who you want to be?
By expressing you, who you are and your values through your business you can become more successful and attract those clients you really want to work with. You also create a more sustainable business because you feel good about your interactions, they fit with who you are. You’re brand will also be bolder because you’re expressing it in many different ways – through you messages (what you say and how you say it), your choices and also your products and services.
You’re also sending your self a powerful message by valuing you, your way, and what’s right for you. That’s incredibly powerful for you personally and for the success of your business.
It’s not always easy to see how we’re putting ourselves, our message, our brand out there in our businesses. Sometimes it helps to have someone from the outside listening and sharing what they see. If you’d like some help in being your brand and attracting clients and customers that are people you love working with, my coaching can help you.
When your brand is true to you and how you want to be in the world, and your target market, niche and brand are clear, defined, and bold you will naturally and more easily attract the quality clients you want… the type of clients that will inspire you to be the best you can be because you love serving them and helping them be more successful (I know or I wouldn’t have spent my afternoon writing this blog). How much would that impact your business and your future. Oh… I’m in Seattle but I coach over the phone and have clients internationally. If I can help you be more successful, I’d love to do so. Go to www.adversitydoctor.com and sign up for a Free Strategy Session.
“Be yourself! There is something that you can do better than any other. Listen to the inward voice and bravely obey that.” (Unknown)
To Our Success!
Lisa, The Adversity Doctor
Your guide to helping you go beyond adversity and Have the Adventure of a Life!
www.adversitydoctor.com
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